Although tech sales have been picking up this year, Black Friday discounts aren’t expected to be as high as in previous years.
The sales value of tech and durables in South Africa has seen positive growth throughout the year, setting the scene for Black Friday. However, South Africans shouldn’t expect discounts like in previous years.
These increases have become particularly prevalent entering the last stretch of the year, with NIQ attributing this to two pot withdrawals. He said that new brand entrants are expected to use Black Friday to enter new markets, particularly for Chinese disruptors. This refers to e-commerce players like Temu and Shein.
The offers will include exclusive deals on a wide range of tech, including laptops, desktops, monitors, gaming gear, and PC components. Panaino added that First Shop will have massive discounts on high-performance laptops, AI-ready laptops, ultra-fast SSDs, graphics cards, gaming components, and high-resolution monitors.As part of the sales event, selected products will also come with extended warranties, free shipping, and the option to spread payments through instalments with select partners.
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