Black Friday online shopping will hit a new record this year, even though consumers headed back to physical stores as the pandemic waned
People spent $5.29 billion shopping online on Thursday, an increase of 2.9% from last year and an all-time high, according to Adobe. And 55% of shopping was done on mobile phones this year, and increase of 8% and the first time a majority of people have shopped this way.
"Mobile shopping had struggled to grow for many years, as consumers found the experience lacking compared to desktop," Pandya said."Thanksgiving this year has become an inflection point, where smartphones drove real growth and highlights how much these experiences have improved." The rise of Thanksgiving as a shopping holiday and retailers releasing discounts on goods earlier and earlier may be affecting Black Friday's dominance. A year-over-year increase of about 1% suggests people have already been holiday shopping for weeks, as prices on electronics, toys and apparelCyber Monday is still expected to be the biggest online shopping day of the holiday season and the year.
During November so far, people have spent $78 billion, according to Adobe. Popular items so far include toys like Squishmallows and Hot Weeks, games like Roblox and FIFA. Apparel and electronics are also popular and continue to be heavily discounted, the report said.Subscribe to push notifications
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