A new survey from the National Retail Federation reveals that, despite inflation, 8 million more people than last year plan to go searching for the best deals on items between Thanksgiving and Cyber Monday.
are planning to shop between Thanksgiving Day through Cyber Monday this year, which the organization says is almost 8 million more people than last year.
"We were really excited about these numbers. We know there’s a lot of focus on the Thanksgiving weekend. Two years where Thanksgiving has been complicated by the pandemic and other factors. Roughly 166 million people are going out to consider shopping.""When we conducted this survey in early November, we found most people polled plan around this event. We have some folks who mark their calendars for Black Friday deals and make plans with family and friends to shop.
Cullen believes responses from the survey may reflect some people are not as concerned about inflation or paying higher prices for items because shoppers are focused on finding good deals. "I think it’s certainly a mixed picture. We know that inflation and higher prices are definitely top of mind for a lot of people. Consumers, particularly at lower income levels, are feeling the crunch of higher prices in many areas of their lives. But in a sense that may put a little more focus on Black Friday because people are looking for deals, they’re looking for value, they’re looking for sales and promotions right now.
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