Retailers hype Black Friday discounts, but these may not be the best prices of the year, experts say.
But these are not necessarily the best prices of the year, according to shopping experts.This year, the number of people shopping between Thanksgiving Day and Cyber Monday could hit a record, according to the National Retail Federation'sThe items that are on sale are marked down by 24%, on average. The site compared Black Friday advertisements against prices on Amazon earlier that fall.
Other common ploys include displaying the number of shoppers with the same item in their carts or an alert that a product is almost out of stock.Etsy did not immediately respond to a request for comment. "Those holidays have gotten a little watered down because retailers want to maximize the selling days," said Adam Davis, managing director at Wells Fargo Retail Finance.Depending on the retailer, some markdowns could be up to 50%, according to Lauren Beitelspacher, a professor of marketing at Babson College.
To that end, retailers will also try to lure shoppers to spend with incentives, such as a free gift card with a minimum purchase, Woroch said. "Many stores will also offer bonus rewards when you spend a certain amount on Black Friday."Typically, Black Friday is a great time to find rock-bottom prices on fall clothing — including flannels, denim, coats and accessories — as well as televisions and consumer electronics.
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