Zoe Malin is a reporter for NBC Select.
There’s no denying the immensity of Black Friday and Cyber Monday, the biggest sales of the year in terms of shopper engagement, retailer participation and total revenue. But recently, it’s become near impossible to distinguish between them. Black Friday once centered around in-person shopping, while Cyber Monday focused on online sales — now, those rules don’t apply. Online shopping dominates both. Since retailers offer deals weeks ahead, November is one big promotional period.
Ultimately, it’s a matter of personal preference — here are a few factors to consider when making your decision: Online shopping is more convenient than in-store shopping, and it is easier to compare prices across sites. Retailers also tend to offer a wider variety of discounts online, says Shand.Retailers want to make in-store shopping a special experience for customers on Black Friday, so they may offer exclusive deals and gifts with purchase at their locations, says Porwal.
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