Online Black Friday shopping reached a new record of $10.8 billion in 2024, marking a 10.2% increase from 2023. The rise was driven by high demand for popular toys and electronics.
Online Black Friday shopping shattered records in 2024, with a 10.2% increase in spending from 2023, reaching a record $10.8 billion. This is nearly double the spending from just seven years ago. Toys, jewelry, and electronics saw over seven, six, and four times higher spending than a typical day.
Adobe Analytics reported that popular toys like Harry Potter LEGO sets, Wicked toys, card and board games, Disney Princess toys, dolls, and Cookeez Makery oven playset contributed to the massive increase in toy spending. Vivek Pandya, Adobe lead analyst, emphasized the significance of crossing the $10 billion mark and the growing comfort with online shopping methods. Adobe Analytics anticipates $5.2 billion in spending on Saturday and $5.6 billion on Sunday, with Cyber Monday expected to generate $13.2 billion, a 6.1% increase from last year
Black Friday Online Shopping Holiday Spending Retail Analysis Cyber Monday
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