Black Coffee on working with Pharrell Williams and 80% local music quota

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Black Coffee on working with Pharrell Williams and 80% local music quota
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'I am very conscious of my roots. That is the stuff I always want to keep. I am very vocal about. If I am uncomfortable, it doesn't matter who I am working with, I back up a bit.'

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“I am very conscious of my roots. That is the stuff I always want to keep. I am very vocal about. If I am uncomfortable, it doesn't matter who I am working with, I back up a bit. “Swizz reached out and said Jay is looking for one song before he concludes his album. It freaked me out. I am in Milan.I couldn't sleep. He literally called me: 'I spoke to Jay. Jay wants a song.' I couldn't sleep. Then I didn't work. I couldn't. How do you produce a song for Jay Z? He kept saying: 'Yo, man. I'm waiting.' I think I failed him but subconsciously I think I wanted to. I wasn't ready.

“I felt like, man, it would be so cool if this was 80% local music. We make the same kind of music. We can have guests, American artists featuring, but it would be so cool if we could embrace our own. If we did, the younger artists would make more because now there is a platform to play the music they make.”

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