50 Black activists, authors, entrepreneurs and artists are taking over the Instagram accounts of white celebrities as part of the ShareTheMicNow movement.
Today, 50 Black female activists, scholars, artists and entrepreneurs are taking over the Instagram handles of white celebrities, designers, athletes and others as part of a new social media campaign, #ShareTheMicNow. According to a press release, the campaign’s intention is to “magnify Black women and the important work that they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices.
Conceived by Endeavor chief marketing officer Bozoma Saint John, author/podcast host Luvvie Ajayi Jones, author Glennon Doyle, and alice + olivia founder Stacey Bendet, the social media movement aims to reach a total audience of 300 million people, introducing Instagram users to accounts and people who may not be on their radar.
According to the organizers, the four goals of this movement are: “To form a social media campaign that magnifies Black women’s lives and stories; to form relationships among Black women and white women – so that our future activism is born from relationships; to create a network of disruptors who know and trust each other; and to create action that could make change.”
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