Bizness Boi prides himself on working with talented artists early in their careers, from 6lack to Lil Nas X
"As a producer, you have to either have your own artists or you have to work with new artists," Bizness Boi says. "You have to build something from the ground up."Aspiring producers often aim for the home-run placement — getting a beat to Rihanna or Kanye West in the hopes that a star’s blessing will change their circumstances overnight.singers and a smattering of rappers, takes a very different approach — emphasizing the slow build, rather than flaring brightly but briefly.
His studio is a cozy spot in the backroom of his L.A. apartment. Soft colors emanate from a color globe, and Michael Jackson’soccupies the position of honor on the center table along with a rainbow selection of Bic lighters. The walls are covered with plaques and postcard-ready beach scenes. Even with that $5,000, it took Bizness Boi around two years to become financially stable. “I remember having an Eric Bellinger cut and we were homeless,” he says. “We were just sleeping in cars. I had placements like, ‘man, I’m really in a car.'” Working on PARTYNEXTDOOR’s most successful album represented a turning point. “I was the only producer who had four records on there,” Bizness Boi says. “That’s when stuff started getting crazy.
has benefitted him. “I didn’t really get my R&B off in Atlanta,” Bizness Boi says. In L.A., though, he perfected a slow-creep, slugging, sulky sound that leaves plenty of room for a singer to emote — and streams like crazy for 6lack and others. “Today’s generation just wants hard-hitting drums,” the producer says. “Let me make the sounds softer, but the drums hit heavy.”
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