Is it time to take the plastic out of your toothbrushing routine?
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. They’re not just in the obvious places, like food containers and packaging; no, these days we find microplastics in food itself, in pads and tampons, in clothes, in our water supply.
Microplastics have been linked withCourtesy of Bite. McCormick knows what she’s talking about, because she’s one of the people making those swaps possible. McCormick is the founder and CEO of, the plastic-free body care line she started in 2017 from her living room after getting frustrated with going through so many travel-sized toothpaste tubes.
“This is so wasteful,” she remembered thinking. After a few unsuccessful experiments with tooth powders, she started formulating her own toothpaste “bits” — tablets that you bite down on and chew to produce a foam you can brush with. — which come in fluoride and fluoride-free varieties, and flavors like mint and berry — but also whitening gel, bamboo toothbrushes, and floss, with all products and packaging 100 percent plastic-free.
More recently, Bite has expanded into aluminum-free deodorants in metal cases. Bite’s deodorant line was inspired by McCormick’s personal experience using cardboard deodorants, which would get soggy after a few weeks’ use. Bite’s version houses the deodorant insert in a cardboard tube, but in turn sets that in a metal case. You can refill the deodorant portion when it runs dry.
“I wanted products that were, functional and sustainable and effective, but also beautiful,” McCormick explains. McCormick founded Bite to help the environment, after watching piles of plastic wash up on the beach during her time as a surf instructor. It was only later, as more research on microplastics was released, that she realized her products could help human health too.
“What happens in the ocean eventually happens in our blood,” she says. Everything is connected. The world feels big, but it’s actually “a very contained ecosystem,” she says. “Everything we do has ripple effects. ”
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