SUNNYVALE, CA—Explaining how every feature of the sleek, modern work environment was expressly constructed to foster creativity and innovation, executives from Bisquick unveiled the company’s immense new Silicon Valley campus Friday.
Reinert said the values Bisquick sought to embody in the design of the campus are the same that drive the company itself: simplicity, freshness, quality, and fun.
Additionally, located in a black cube-shaped building in the northwest corner of the campus is Futurequick, Bisquick’s secretive advanced R&D group accessible only to a select few employees with the highest security clearance, which is purportedly responsible for trailblazing technological feats like the company’s premade Shake ’N Pour pancakes and the ice cream wafflewich.
“Our Bisquick Bakery Refrigerated Dough product was actually dreamed up by an employee in Finance during his Free-Focus Time,” she added. “That’s a perfect example of the kind of brilliant minds we have here at Bisquick.”While many in the area have hailed the arrival of Bisquick, some longtime residents—wary of higher rents and the company’s famously insular corporate culture—have expressed skepticism.
“Bisquick is just another one of these Silicon Valley behemoths that moves in and totally changes the community—and not for the better,” said local resident Peter Watson, who noted that the land used for Bisquick’s indoor rock climbing wall used to be open park space that the city sold to help attract the company. “When I moved here in the ’80s, it was all students and families; now, my whole street is nothing but Bisquick millionaires in their electric cars and luxury penthouses.
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