Birkenstock is stepping into Venice in a big way.
The German brand known for its strappy, contoured-footbed sandals has picked a pedestrian-heavy stretch of Abbot Kinney Boulevard as the location of its second company-owned stand-alone store in the U.S.
If all those details make the new store seem like a browsable, shoppable version of a Birkenstock, that’s exactly the point, says David Kahan, chief executive officer of Birkenstock Americas. “I’ve been coming here for many years,” he said. “I used to fly into LAX and rent a car, and [Venice] was always my first stop. By the time it was 11:30 [a.m.], I’d be sitting athaving a kale salad and eating a pizza. To me, this is a place with a discerning customer that totally gets the Birkenstock vibe, so we started looking. It took us three years to find the right place and another year to do the renovation, but it just made sense here. ...
The store, which officially opens its doors Aug. 1 — it has been in soft-opening mode since last week — will carry the brand’s full range of men’s, women’s and children’s boots, shoes and sandals as well as a selection of its limited-edition designer collaborations and other Birkenstock-branded accessories, including socks, bags and belts.
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