German sandal maker Birkenstock calls out Australia as one of its most established global markets ahead of a sharemarket float.
Birkenstock had a stumble this week when its stock fell by close to 13 per cent on its first day of trading after a $2.3 billion sharemarket float – but in Australia, there are several signs that consumers are finding the group’s products a perfect fit.
The business doesn’t list sales country by country, but told investors that Australia was among the company’s largest and most established markets in the region. “They’re incredibly divisive and controversial to consumers. On one side, you have people who say Birkenstocks are too ugly to be fashionable. On the other side, they’re too comfortable not to be worn,” he said.Australia’s climate, casual lifestyle and long history of wearing thongs means Birkenstock has a particular appeal for local consumers, he said.
Bstore is seeing strong demand and is getting set to open a new bricks-and-mortar store at Westfield Doncaster in Melbourne in November.
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