Electric scooter pioneer Bird’s bankruptcy seems bad for micromobility. But ridership numbers are actually up, and some fleets are even profitable.
On the surface, electric scooter pioneer Bird filing for bankruptcy would seem to be a nail in the coffin for shared micromobility — that nebulous term often used to describe rentable electric bikes and scooters in cities. After a number of mergers and some bad financial management, the OG scooter company is going belly up. That can’t bode well for the future of scooters in general, right? But actually, shared electric mobility is doing just fine.
So after the initial novelty wore off, the next stage was about right-sizing the industry through purpose-built scooters designed for longer life spans. Bigger, heavier, tougher scooters were the name of the game. Scofflaw city launches gave way to permission-seeking and public-private partnerships. Scooters were relegated to a system of begging cities to pick them for a limited number of pilot permits.
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