Billions to be spent on ads in 2024 election cycle, group projects

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Billions to be spent on ads in 2024 election cycle, group projects
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A record-breaking number of political campaign ads are about to arrive in the media marketplace, touting the abilities of presidential candidates as well as those running in congressional and gubernatorial elections

That would be AdImpact, a Virginia-based analytics firm that has tracked the trajectory of political advertising in 7,384 elections since 2014. The meticulous group has analyzed the effectiveness of some 2.6 million ads since that date according to their mission statement.

“The off-year of an election cycle traditionally receives between 10-14% of total spending for the two-year cycle,” AdImpact said. “’I have my concerns’: David Ignatius says Biden shouldn’t run again” ; “Washington Post columnist David Ignatius says Biden should not run for reelection” ; Washington Post calls on President Biden to end 2024 re-election bid ; “Top Washington Post columnist calls for Biden to drop out of 2024 race” .Sen. Mitt Romney gave the press a jolt on Wednesday when he revealed he would not seek reelection as a U.S. senator, revealing his decision with a brief statement — and that was that.

“The Five” stood out as the leading program in cable news for the week, averaging 2.6 million viewers, “Jesse Watters Primetime” with an audience of 2.2 million viewers was runner up, followed by “Hannity” with 1.9 million viewers and “The Ingraham Angle” 1.7 million viewers. Also high in the mix was the late night’s “Gutfeld!”, with an audience of 1.8 million viewers, and “Special Report with Bret Baier” with 1.7 million.

25% “somewhat disapprove” of the job Congress is doing; 30% of Republicans, 20% of independents and 26% of Democrats agree.

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