Billionaire Space Race Turns Into A Publicity Disaster

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Billionaire Space Race Turns Into A Publicity Disaster
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A handful of billionaires spent 2021 blasting into space, but a growing public backlash against their extravagance could curb the future of space tourism

Spending such vast sums of money, and burning so much carbon and other harmful emissions all in the name of tourism is callous, many argue."The billionaire class are out of touch with the problems facing the planet," says Jordan Greenaway, partner at Transmission Private, a reputation management firm that conducted the study.

Public opinion has only hardened since then as the recent survey by Transmission Private shows. For space companies, such as Virgin Galactic, Blue Origin, and athat have launched in their shadow, this could harm the future of their business. Some space startups are looking to capitalize on the negative publicity attracted by these rocket companies. Space Perspective offers"zero-emissions" trips that are"flown gently by a spaceballoon instead of rockets."

Its New Shephard rockets are powered with BE-3PM engines, which use clean liquid oxygen and hydrogen and are therefore carbon free during flight. Almost all of its"dry mass" is reused, including the booster, capsule, ring fin, engine, landing gear, and parachutes.

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