He is targeting for 40 mil merchants to use Alipay's new mini programmes. FMTNews
BEIJING: Alipay, the mobile payment app owned by billionaire Jack Ma, is stepping up its competition with WeChat to get more of its 900 million users to tap expanded services in everything from real estate purchases to restaurant and cinema bookings.
The move escalates the competition between Alipay and WeChat, the super app owned by Asia’s second largest company and Jack Ma’s rival billionaire Pony Ma. Ant Financial, the company that owns Alipay, estimates there are as many as 100 million small merchants in China. Meicai, a US$7 billion startup that connects farmers with restaurants, used the mini programmes to instead link directly with retail customers. It saw more than 800,000 new users from across 80 cities in China order groceries in a week, according to a joint statement.
After Ant rolled out its Covid-19 coping incentives, more than 1,200 developers created 181 new mini programmes on Alipay focusing on grocery deliveries, legal and medical advice, it said in a statement on Tuesday.But Alipay was late to the game three years ago on mini programmes. The lite-app model championed by competitor WeChat, which has 1 billion-plus users, was one of its most important initiatives back in 2017.
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