Paul Mitchell and Patrón co-founder John Paul DeJoria says the supply chain's 'backlog jam' could get worse with China lockdown disruptions.
rates that were "a little worse than they are now." DeJoria then described how business tactics used decades ago can help relieve supply chain pressure today.
"We went to a second source and then to a third source. We started broadening our horizon," the billionaire said.had $40 million worth of product backordered in the last six months, "so we went to other suppliers." "We diversify out on where we got our ingredients from. But more important, we don't take away from what we believe in," DeJoria said of the hair brand’s cruelty-free promise.Made in America"We're looking now at sourcing in the United States of America," the entrepreneur confirmed. "Now, a lot of our vendors are not equipped to do that, so we're helping them do that in any way we can.
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