The brand is advertising its razors by showing all the ways you don’t need to use them.
from a woman's leg by the product being advertised. It's truly baffling that we went so long without seeing such an obvious depiction in the long history of women-targeted razor ads; it only makes sense to show how well a razor works by first showing the hair it's so efficiently removing . And now, Billie is helping to tear down yet another inexplicable taboo with imagery showing more body hair — this time, pubic and underarm hair — that's been left untouched.
While it may seem strange to advertise a razor by showing unshaven pubic hair, it makes perfect sense not only in the context of Billie's much-needed envelope-pushing style of marketing but of its new autonomy-celebrating summer campaign, "Red, White, And You Do You." Set to New Young Pony Club's "Ice Cream," the 37-second clip shows a group of models at the beach.
"In this film, we wanted to normalize body hair and show that we have options," Ashley Armitage, the campaign's director and photographer,. "Body hair on cisgender men is seen as attractive. Body hair on cisgender women, transgender women, and nonbinary individuals is seen as unattractive, unhygienic, and unacceptable. I want people to feel free to do what they want with their bodies this summer and every summer. Body hair is a personal choice.
Armitage and Billie cofounder Georgina Gooley are well aware that some people will be uncomfortable with the campaign's visuals — but that's exactly why they think it's necessary. "Women are just opting to keep their hair, similar to how a man might like to shave his beard or not,".
Watch the "Red, White, And You Do You" video below, and if you're someone who prefers shaving some of your body hair, you can get your own Billie razors
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Billie Razor Ad With Pubic Hair Makes Not Shaving About Shaving“Red, White, and You Do You” is the tagline of the latest marketing campaign for Billie, just one of the crop of new, trendy hair removal companies for women. The ad features a diverse group of women, some who have armpit hair or pubic hair visible against the outline of their swim suits. The images do not show any actual razors, and it’s the company’s first ad to show pubic hair. Already the choice is being hailed as brave and paradigm-shifting, but I’m confused. Am I supposed to shave my pubes or not? I guess I have to buy Billie razors either way?
Read more »
Billie’s New Campaign Is the First Razor Ad to Actually Show Pubic HairBillie’s new campaign is the first razor ad to actually show pubic hair
Read more »
https://people.com/Get the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Read more »
Scotland Is The First Country To Implement LGBTI Education In SchoolsThe razor brand just released a new campaign celebrating body hair
Read more »
The New Pornographers Set Fall Tour, Promise New MusicThe New Pornographers are returning this fall with a 14-date tour.
Read more »
Exclusive: FAA says identifies new potential risk on 737 MAXThe U.S. Federal Aviation Administration has identified a new potential risk that Boeing Co must address on its 737 MAX before the grounded jet can return to service, the agency told Reuters on Wednesday. As a result, Boeing is not expected to run a certification test flight until at least July 8, they
Read more »