When Billie Jean King won the U.S. Open in 1972, she didn’t follow with the usual remarks about hoping to win again the next year.
“We might take that for granted now, but the USTA was so far ahead of the rest of the sports world and society in 1973,” said Stacey Allaster, who in 2020 became the first female U.S. Open tournament director. “Simply no question that Billie’s courage and her leadership ... opened the door for me.”
This year, the winners will each receive $3 million, with total player compensation rising to $65 million. Tennis players accounted for“I think the presentation of the sport and equal prize money being secured 50 years ago has come a long way as to why women in tennis have achieved what they’ve achieved,” said Lew Sherr, the executive director of the USTA., the same year King went on to beat Bobby Riggs in the “Battle of the Sexes,” which remains the most-watched tennis match in history.
“Women are just starting to get the investment,” she said. “I think we’re at the tipping point where people think there’s money in women now.”
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