Billie Eilish and H.E.R. concert grabbed the most Amazon Prime Day attention
TV advertising around the sales extravaganza was relatively muted too, according to data from iSpot, which tracks commercial spend by brands.
Amazon Prime ads around Prime Day have about 1.6 billion TV ad impressions since the start of June, against an estimated national linear TV ad spend of nearly $8.7 million. Best Buy, Walmart and Target did not air any competitive TV ads, according to iSpot. Overstock did have a over the weekend, which grabbed 5.7 million TV ad impressions on HGTV, ION and Lifetime.
Amazon was similarly rather muted in its post-sale accounting of Prime Day numbers, as usual declining to release virtually any hard data.say that third-party sellers generated more business than did its in-house operations, in what it called “the biggest two-day sales period for third-party sellers in company history.”it had given out to many customers before the big day. In all customers bought more than 250 million items worldwide from Amazon.
But unlike last year, when Amazon also released data showing that third-party sellers brought in $3.5 billion from Prime Day sales, the company said nothing about any additional data.
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