The trademarked material was introduced in 2021 on a line of sneakers and for the first time a Gucci bag, its storied Horsebit 1955 model, has been crafted in Demetra.
on Monday is unveiling a new iteration of its heritage Horsebit 1955 bag made of it, turning to Billie Eilish to front a dedicated campaign of images and videos.bag to be crafted in Demetra, and it reflects the house’s aim toward a more ethical fashion future and toward embedding circularity in its collections, while protecting its traditional tanning craftsmanship.
At the end of August in London, the singer spoke at the second edition of Overheated, a climate activism event presented by the nonprofit organization Support + Feed. She talked about her support for thrifting and other methods of sustainable shopping. The Horsebit 1955 in Demetra includes a heavy metal- and chrome-free tanning process, and hardware is sourced with at least 30 percent recycled brass alloys and finishes containing 100 percent recycled gold and palladium.
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