Billie Eilish has dropped a sustainable merch collection with H&M.
Billie Eilish has been dipping her toes into the apparel market, recently launching her kids’ line “Blohsh” in November. Her latest endeavor is a “more sustainable” merchandise collection with H&M.
Most interesting is the sustainability element, as touring bands and the merchandise they create has caused artists like Coldplay and The 1975 to take a stand, with the former canceling global tours and the latter repurposing old merch to cut down on waste. Eilish is right there with them, striving to make her tour as “green as possible.”
In many ways, the company is heading into the next decade with sustainability as a front-running value.
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