The billboards were organized by the Jewish Federation of Greater Los Angeles, in hopes of 'spreading both awareness of the problem and an ingredient often found missing from any reaction to hate: LOVE.'
Nearly a dozen billboards carrying messages denouncing antisemitism have sprung up across Los Angeles County, with organizers hoping that their messages of love can counter the spread of hate speech.
"With the current and frightening rise in antisemitism here in Los Angeles and around the country, The Jewish Federation of Greater Los Angeles in partnership with OUTFRONT Media, has today launched a citywide billboard campaign to counter the spread of hate speech with the spreading of true love speech and ancient Jewish wisdom," said a statement from Aram Goldberg, Vice President of Public Relations with The Jewish Federation of Greater Los Angeles.
The billboards carried messages like:"Love is the most powerful force in the universe,""Change your thoughts and you'll change the world," and"Any racism diminishes all of us." "The Jewish response to darkness in all its forms is to be a light," said Rob Goldenberg, with the Jewish Federation of Greater Los Angeles."When all this darkness started spreading across this community, we were searching for a way for us to share some positivity."
The billboards were designed in response to a rampant amount of antisemitism that has occurred across the United States, and specifically in Los Angeles, where demonstrators held
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