Billboards demanding return of Reggie Bush’s Heisman Trophy appear throughout L.A.

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Billboards demanding return of Reggie Bush’s Heisman Trophy appear throughout L.A.
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Billboards demanding the return of Reggie Bush’s Heisman sprouted up across the city, courtesy of a longtime USC donor who says he won’t stop until the NCAA clears the way for the College Football Hall of Fame running back to get his stripped award back.

donor who says he won’t stop until the NCAA clears the way for the College Football Hall of Fame running back to get his stripped award back., whose name graces the USC football practice field.

Kennedy, whose company owns the billboards, said he didn’t tell Bush of his plans before launching 15 billboards peering out from freeways and busy intersections across Los Angeles for at least the next month. Bush couldn’t be immediately reached for comment but the FOX analyst has mounted a campaign of his own in recent months, lobbying the NCAA and Heisman Trust to have his trophy returned., which awards the trophy. The Trust has long held that it can’t recognize Bush’s Heisman, however, unless the NCAA were to reinstate his records from the 2005 season, when he captivated college football on his way to winning the prestigious award.

Bush was stripped of the award after he was found by the NCAA to have accepted impermissible benefits while playing at USC. The school was stripped of its 2004 national title as part of major sanctions that decimated the program. Fourteen wins were vacated, while any mention of Bush was either erased or affixed with an asterisk.

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