Pickleball had attendees at the Rainey Street pop-up working up a sweat in celebration of the brand’s vibrant new line
Cardo Got Wings and Brand Ambassador at the Billboard x Smirnoff Smash Pickleball Experience at SXSW held on March 15, 2024 in Austin, Texas.For the annual collision of music, tech and entertainment, Billboard touched down in Austin, Texas for our annual takeover, which included the Pickleball Experience in celebration of the new Smirnoff Smash Vodka Soda launch.
On the court, a referee led the pickleball action, while a crew of Smirnoff Smash Vodka Soda brand ambassadors and bystanders cheered on the players. When it came to tunes, a roster of star-studded DJs provided some high-energy pop and hip-hop classics to keep the momentum at an all-time high. Cardo Got Wings, the hitmaker to staples from Drake and Travis Scott, even encouraged folks to raise their cans and celebrate the festivity.
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