Billboard’s Greatest Pop Stars of the 21st Century: No. 2 — Taylor Swift

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Billboard’s Greatest Pop Stars of the 21st Century: No. 2 — Taylor Swift
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Taylor Swift is one of our Greatest Pop Stars of the 21st Century for how she changed the sound and image of pop superstardom at the highest levels.

has spent the last few months counting down our staff picks for the 25 greatest pop stars of the last 25 years. You can see the stars who have made our list so far — and now, we examine the century in Taylor Swift, who took pop stardom to places we hadn’t previously thought possible. and ties with Jay-Z for second-most No. 1 albums on the Billboard 200 .

The specifics of this era feel fuzzier now that Swift has been ubiquitous for years — especially when, in 2024, modern stars find fame seemingly overnight through the lightning strike of social media virality as opposed to slowly, steadily building their fanbases over time.

Now, to look at the trajectory Swift was already on up until this point and still argue that the VMAs incident “made famous,” as Ye would later claim, is laughable. But his protests at the show would foreshadow so many others coming for her down the line – namely, questions about her overall worthiness as an awards powerhouse, as debates raged over whether such a young performer was actually writing her own songs, or merely coasting off the contributions of her older male collaborators.

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