.SoundExchange kicked off the Billboard Pro Spotlight Live Industry virtual event with CEO MikeHuppe ad Watch the discussion about creators in the COVID era and what the path forward looks like here:
Livestreaming existed before the pandemic, but the technology has quickly become a key tool for touring artists to augment their income and stay connected to fans.
In just a few months, livestreaming has gone from a touring alternative to a new revenue category for musicians. Beginning on Aug. 20 at 9AM PT, the Billboard Pro Spotlight Series features video Q&As between industry thought leaders and Billboard editors that explore the boundaries of the new paradigm and discussions on where the industry goes from here.If you're not a member, see Pro options below and sign up today.Mike Huppe,The coronavirus has indefinitely sidelined the live-music business, forcing the $25 billion industry to rethink how fans and artists stay connected.
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