The 2024 Billboard Music Awards (BBMAs) achieved a record-breaking 330 million cross-platform views, marking a 14% year-over-year increase. The event, presented by Marriott Bonvoy, utilized a groundbreaking multi-distribution model encompassing broadcast, streaming, and social channels. It aired live on Fox, Amazon's Fire TV Channels, Billboard.com, and Harmony, while on-demand content was available on Paramount+, Hulu, Amazon's Fire TV Channels, and Billboard.com. Social media distribution played a vital role, with content shared across YouTube, X, TikTok, Facebook, and Instagram. The BBMAs dominated social media, ranking No. 1 across all TV and streaming platforms on December 12th. With increased social engagement throughout the campaign (+54% year-over-year), the event showcased the global reach of pop music, featuring artists from various locations such as Brazil, London, Australia, South Korea, and the U.S. Luminate data revealed a surge in on-demand streams for songs performed at the BBMAs following the event.
surpassed 330 million cross-platform views, up 14% year over year, generating record viewership in a groundbreaking, multi-distribution model across broadcast, streaming and social channels.The Dec. 12 special, presented by Marriott Bonvoy, amassed 6.
7 million views. It aired live on Fox, Amazon’s Fire TV Channels, Billboard.com and Harmony and on-demand on Paramount+, Hulu, Amazon’s Fire TV Channels and Billboard.com. Content was also distributed via BBMAs and Billboard social channels, including YouTube, X, TikTok, Facebook and Instagram.was the No. 1 social program across all of TV and streaming on Dec. 12. It ranked No. 1 in total interactions ; No. 1 in earned interactions ; and No. 1 in total video view counts .The BBMAs saw increased social engagements throughout the duration of the campaign .The fact that two of the top-performing VOD clips were by a K-pop group and a regional Mexican band underscores the how pop music has become a global enterprise, and confirms the wisdom of the global approach the show took. Artists took the stage from locations around the world, including Brazil, London, Australia, South Korea and the U.S., delivering original, curated performances exclusive to the BBMAs.According to data from Luminate, the songs performed on the 2024 BBMAs saw an increase in total on-demand streams on the day following the BBMAs . Examples include at the 2024 Billboard Music Awards, taking home 10 prizes, including a record fifth win for Top Artist. These 10 trophies make her the most decorated BBMAs winner of all time with 49 wins. won four awards, bringing his career total to 19, just one shy of Garth Brooks’ record as the country artist with the most wins. each won three awards. Benson Boone, CeCe Winans, Chandler Moore, Charli XCX, Fuerza Regida, Jung Kook, Kacey Musgraves, Linkin Park, SZA, Teddy Swims, Tommy Richman and Tyla each won two awards.The Billboard Music Awards are produced by Dick Clark Productions, which is owned by Penske Media Corporation. PMC is also the parent company of Billboard.The Outlawz’s Young Noble Walks Off Interview When Recalling 2Pac’s Last DaysPrivacy Policy . We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google
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