Zig launched in April 2018 as a personalized news curation tool. Its mobile media technology offers a scrolling feed of photos that link out to articles from third-party news sites and aims to optimize content consumption while driving traffic to publisher and social media partners.
. Four employees are joining Billboard-Hollywood Reporter Media Group as part of the acquisition, including James and Tornow, who will serve as senior executives. Platzner will stay on as a consultant during the transition.
"I look forward to working with Deanna and the team as we continue to transform the way information is delivered to consumers through our bespoke technology,” said James, with Platzner adding, "Zig is combining with a company that has already been an incredible strategic partner as we've worked to grow the business.
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