The latest episode of Billboard Explains the regional Mexican music global boom led by a new generation of artists such as Peso Pluma, Eslabon Armado, among others.
, among others, have helped usher a new global era for the legacy genre, which has been around for more than 100 years. The new generation continues to honor the music of their parents and grandparents by putting their on spin on the traditional sound — either by fusing it with other genres, such as hip-hop, modernizing the lyrics for a more Gen Z approach and/or collaborating with non-regional Mexican artists for a wider reach.
According to Luminate, regional Mexican music consumption in the United States jumped 42.1% year to date through May 25, outpacing gains in the genre overall, as well as country, dance/electronic, rock and pop. Only K-pop — up 49.4% year to date — has performed better this year than regional Mexican. About 99% of regional Mexican consumption comes from streaming.
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