Billboard announced the firm has partnered with Universal Music Group (UMG) in order to launch an NFT project called Chartstars.
On March 2, the global music media brand Billboard announced the firm has partnered with Universal Music Group in order to launch a non-fungible token project called Chartstars. According to Billboard, the Chartstars project will be Billboard’s first NFT product focused on music fans, as Chartstars aims to “commemorate achievements and milestones on the Billboard Charts.”has revealed it has partnered with Universal Music Group in order to enter the growing NFT ecosystem.
“The launch of Chartstars marks Billboard’s first scalable NFT product geared toward music fans. Chartstars will be a collection of artist-focused digital artwork that commemorates achievements and milestones on the Billboard Charts,” Billboard’s announcement explains. Furthermore, the music and entertainment firm said that incentives will be implemented into the Billboard NFT project.
Collecting and gamification will be built into the platform through collector leaderboards, challenges and true utility baked into the smart contracts, including special access at Billboard Live Events. The first Chartstars products are expected to be available for purchase in May. UMG and Billboard Execs Believe NFTs Make It so Fans Can Be ‘Forever Linked to Their Favorite Artists’
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