The brand has changed several of its licensing partners, including for ready-to-wear, as it aims to enhance its positioning.
, In January 2022 Bikkembergs inked an agreement with Marche, Italy-based Rodolfo Zengarini as the footwear category was booming and in April it changed its handbag and leather goods partner from La Compagnia delle Pelli to Principe SpA aiming to strengthen the category and make a push in women’s handbags.
The new chapter comes amid global economic turmoil, especially as the brand was significantly exposed to the Russian and Ukrainian markets, operating 11 stores in the former country and generating around 15 percent of its turnover there. New markets include the Middle East and Spain, while the U.S., where the brand distributes footwear only, is the next target. “Only when you know you have prowess in all categories…it makes sense to make a further push Stateside,” he said.
Although his ambition to open a flagship in Milan is still on hold, Predonzan said more franchised units will bow in the Middle East and Russia this year.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
11 Virtual And IRL Things To Do Around DC This WeekStory District tackles “firsts and lasts,” the Anacostia Community Museum hosts a MLK Day program, and Strathmore features Beatles music at events around D.C. this week.
Read more »
Rick's Low-Strength Hazy IPA ReviewRick's Low-Strength Hazy IPA review: The eccentric non-alcoholic beer brand returns with another 'low-strength' expression, this time tackling IPA. nonalcoholic NAbeer craftbeer DryJanuary
Read more »
Encinitas adjusting to rising cyclist population as Cyclovia event returnsThe City of Encinitas blocked off six blocks downtown to encourage locals to bike or walk around. It’s part of their Cyclovia event that’s making a comeback from the pandemic.
Read more »
US Coast Guard returns 273 migrants intercepted off Florida Coast to Cuba | CNNThe US Coast Guard says it repatriated 273 Cuban migrants Sunday after intercepting a number of boats off the Florida coast on New Year’s Eve and New Year’s Day.
Read more »
Outdoor Retailer plans big 'homecoming' as it returns to UtahThe major outdoor product trade show has big plans in 2023 as it returns to Utah Monday. That includes three major shows throughout the year, including more spots than just downtown Salt Lake City.
Read more »