The sign is the latest in a string of conflicts between X, formerly Twitter, and the City of San Francisco, which is grappling with a host of other issues, from a deteriorating downtown to an opioid crisis.
A large, flashing “X” sign on San Francisco’s Market Street marked the end of Twitter and its bird branding.
By the weekend, the old sign was gone and a large X was placed on a rooftop, blinking into nearby residential buildings.By Monday afternoon, the X was taken down — again without a permit, according to the Department of Building Inspection and City Planning, which said it received 24 complaints about it.
“Twitter, now X, represents one thing in San Francisco, but we have so many other incredible companies and so many other important parts of our city that hardly get any attention,” Breed’s office said in a statement Monday. “Many have offered rich incentives for X to move its HQ out of San Francisco. Moreover, the city is in a doom spiral with one company after another left or leaving” heMusk started sparring with Breed not long after his Twitter takeover, when city inspectors investigatedthat he was turning several conference rooms at the headquarters into makeshift bedrooms.
The building inspector who issued the complaint over the X wasn’t allowed onto the roof on Friday to see whether the sign was safely secured, according to theA representative for Twitter “did explain that the structure is a temporary lighted sign for an event,” the inspector said in the report..
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