Governments around the world have tried to kill the tobacco industry. Zyn, the brand of flavored oral nicotine pouches that comes in small, round containers resembling breath mints, is its latest strategy.
While it’s ultimately owned by tobacco giant Philip Morris International, Zyn is a tobacco-free product. White pouches similar in size to a piece of chewing gum send more nicotine than what’s in a cigarette right into the bloodstream. Unlike traditional chewing tobacco, you don’t have to chew the pouches or spit the build-up of tobacco juice.
Zyn has become subculture, particularly with young men on TikTok, the Rutgers researchers found. In one TikTok video that racked up more than 9 million views, the Nelk Boys — social media personalities — gift right-wing political commentator Tucker Carlson a 10-foot-tall can of Zyn. Joe Rogan and Logan Paul, who host the most popular and 47th most popular podcasts on Spotify, respectively, have also promoted Zyn.
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