As Facebook, YouTube and Snap reap major returns from their ad businesses, analysts wonder how long Netflix can ignore such revenue.
Apple, which has put an increased focus on its services revenue like Apple Music and Apple TV+ in recent years, said July 27 that its 33 percent growth in the division’s revenue was driven by its advertising business and by tech support products from AppleCare.
While the COVID-19 delta variant is a threat across the globe, the boom in ad revenue for tech companies isn’t a “fluke,” MoffettNathanson’s Michael Nathanson and Benne Rosner wrote in a July 28 report. The U.S. is entering a “new chapter of accelerated growth,” the analysts forecast. As spending in linear TV has decreased in response to the decline in viewership, advertisers have turned to platforms like
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