Big college sports programs face a financial apocalypse if the football season is cancelled — it’s time for new priorities focused on the athletes

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Big college sports programs face a financial apocalypse if the football season is cancelled — it’s time for new priorities focused on the athletes
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Cancellation of college football season would cost 'Power 5' schools $4 billion

While millions of fans are lamenting the looming disappearance of college sports this fall, the coronavirus pandemic is also exposing financial fault lines and a broken governance model that may trigger an opportunity to irrevocably transform big-dollar college athletic programs.

The disjointed decision-making, with emergency meetings of each conference’s governing board of university presidents, may leave the viability of fall football in limbo for days or weeks. That muddle stands in contrast to the Division I Football Championship Subdivision, and all of Division II and III, whose 600-plus colleges and universities have already cancelled their fall championships, including football.

Black athletes account for more than half of football players in the Power 5 conferences, and hospitalization rates from COVID-19 are roughly five times higher among Black Americans than white Americans. Given the disparate impact of the pandemic and emerging questions about the potential long-term health complications of COVID-19, athletes are raising critical questions about the priority of racial equity, health and safety.

While the absence of fall sports at most NCAA institutions will not result in significant revenue shortfalls in ticket sales or media contracts, the impact may be seen in reduced tuition revenues for many small colleges that depend on athletics as an enrollment tool for recruiting students. Looking at fixed expenses, our database shows that 54 of the public Power 5 institutions hold $7.4 billion in total athletics debt for which they pay a combined $578 million in annual debt service.

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