Big AWS customers hound cloud giant for access to DeepSeek AI models

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Big AWS customers hound cloud giant for access to DeepSeek AI models
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Big Amazon cloud customers have been pressing the tech giant to give them access to DeepSeek's AI models, the latest sign of the Chinese startup taking the tech world by storm. More than 20 key clients of Amazon Web Services asked the company to make DeepSeek models available through Amazon 's Bedrock AI development tool this weekend, according to an internal document obtained by Business Insider.

Amazon shares dropped early on Monday trading, but rallied during the day to end up 0.2%. The moves highlight Amazon's strategic advantage in the generative AI race. From early on, AWS focused on providing customers with as many AI models as possible through Bedrock, believing that no one model would dominate the market.That's a contrast to other tech companies, such as OpenAI and Google, which have spent heavily on building their own frontier AI models.

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