In what is either an epic publicity stunt or a genius PR move (perhaps both?), Tushy LLC, a New York maker of toilet bidets, says it is seeking acquire the...
In what is either an epic publicity stunt or a genius PR move , Tushy LLC, a New York maker of toilet bidets, says it is seeking acquire the naming rights to the Bills stadium.
Earlier in the day, the Buffalo News reported that apparel maker New Era Cap Co. had pulled out of its naming-rights deal, and that the team was looking for a new stadium sponsor. The New Era deal was reportedly worth about $4 million a year for eight years.It was unclear how many years Tushy’s offer was for, but it seems unlikely the bid will do more than circle the drain.
The stadium in Orchard Park, N.Y., is one of the NFL’s oldest, built in 1973, and was originally called Rich Stadium until being rechristened Ralph Wilson Stadium in 1997. Its naming rights were sold for the first time to New Era in 2016.
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