.KeishaBottoms's addition to President JoeBiden's circle of senior White House advisers will help shore up the president's falling approval ratings among black voters, allies believe.
Bottoms, the former mayor of Atlanta, Georgia, is replacing Cedric Richmond as director of the White House's Office of Public Engagement and is viewed as a rising star in the Democratic Party. She was included on Biden's short list of vice presidential contenders and was a critical Biden surrogate in pushing Georgia blue in the 2020 race, but she chose not to run for a second term as mayor in the spring of 2021 despite a 68% approval rating in some polls.
Black voters still approve of Biden at a higher rate than the general population, but the Washington Post and Ipsos found that just 70% of black voters gave Biden positive marks in June 2022, down 8% since April 2021. Just 23% of black respondents said they"strongly approved" of the job Biden has done as president, and 32% said they did not think Biden cared about areas that matter to black voters, up 9 points compared to the 2020 campaign.
The Office of Public Engagement is responsible for coordinating support for Biden's agenda among the wider Democratic coalition, both inside and outside of government. One senior party official specifically cited Bottoms's mayoral background as evidence she will be able to communicate effectively on how the president's policies will help"real Americans."
The White House has frequently claimed that local officials might serve as better messengers for explaining policy to voters compared to high-ranking federal officials in a number of areas, specifically Biden's COVID-19 vaccination campaign.
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