President Joe Biden is staking his reelection bid on the political and financial muscle of the Democratic National Committee.
As it prepares for a bruising 2024 contest, his campaign plans to raise and spend around $2 billion. But it will do so in coordination with the national and state Democratic parties, in an effort to establish a coordinated campaign around the country. The idea is to bolster field, volunteer and data organizations, and ensure they work jointly to promote Biden and down-ballot Democratic candidates.
Biden’s 2020 campaign gave the national party its supporter and fundraising data after Inauguration Day in 2021. And the DNC says it has since expanded the volunteer list to 250,000 in all 50 states. Rodriguez said the committee is now building and testing new precision online targeting tools to better reach voters on social media, especially young ones and those of color.
“The work that we know needs to happen, the broad swath of it, the DNC and our state party partners can do, and pay for,” Cornale said.Cornale has traveled with Rodriguez to make fundraising pitches, and reelection campaign staffers are working out of the DNC’s Washington headquarters until the Biden 2024 campaign opens its official base in Wilmington, Delaware, later this year. For now, the reelection campaign has fewer than 10 people on its payroll.
For his part, Obama created his own political operation, Organizing for America, which was meant to capitalize on a 2008 campaign that appealed to swing voters who might have been alienated by traditional party entities. The move also came amid concerns the DNC was too closely aligned with Obama’s presidential primary opponent, Hillary Clinton.
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Biden is building his 2024 reelection bid around an organization Obama shunnedPresident Joe Biden is staking his reelection bid on the political and financial muscle of the Democratic National Committee. The idea is to bolster field, volunteer and data organizations, and ensure they work jointly to promote Biden and down-ballot Democratic candidates. “The president is really rewriting the playbook when it comes to what a reelection campaign looks like and how we are in deep partnership with the DNC,” said Julie Chavez Rodriguez, Biden’s campaign manager, “and will continue to show, by all metrics, that we’re running a successful campaign.”
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