Joe Biden doesn't need to look any further back than his time as VP to grasp the challenges that lie ahead in promoting his new $1 trillion infrastructure deal to the people and getting the money out the door fast enough that they can feel a real impact
But the legislative win sets up a series of challenges for Biden, both in promoting the new deal and at the same time continuing to push for a long-argued-overThe stakes for Biden are clear in his sagging poll numbers.
In an effort to correct past messaging mistakes, the White House is planning an aggressive sales campaign for the infrastructure bill, with Biden planning trips across the U.S. to speak about the impacts of the legislation. The administration is also deploying the heads of the Transportation, Energy, Interior and Commerce departments, as well as the Environmental Protection Agency administrator and top White House aides to speak about the bill on national and local media and African American and Spanish-language press. And they’re putting out explainers across the departments’ digital platforms to help Americans better understand what’s in the bill.
Democrats felt at the time that the party didn’t do enough to remind Americans how they had improved their lives, and ultimately allowed Republicans to frame the election conversation around government overreach. The next year, Democrats faced massive losses in the midterm elections, losing control of the House and a handful of seats in the Senate.
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