The radio ads come as Democrats look to shore up support from Black and Latino voters in the 2024 race.
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“Tapping into trusted messengers early with such a robust radio buy is the latest example of how we’re showing up and meeting Black and Latino voters where they are,” Julie Chavez Rodriguez, President Biden’s campaign manager, said in a statement.The radio ads come as Democrats look to shore up support from Black and Latino voters.
The Spanish-language radio ad focuses on the theme of “us” — or “nosotros” in reference to the Latino community. In the 60-second ad, a narrator says that Republicans claim to support Latinos but work for the rich and powerful, while Biden is fighting for Latino businesses and families to get ahead. The ad points to growth in Latino-owned small businesses and a decrease in Latino unemployment under the Biden administration.
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