For this year's PrideMonth celebration, these companies went above and beyond simply putting rainbows on their corporate social media profiles
During the month of June, many organizations show their support for Pride Month by displaying rainbow symbols on their logos, uniforms, and social media pages. And while these gestures do indeed help to promote some level of awareness and solidarity, they’re also not particularly impactful in the world outside our screens.
Draft Kings DraftKings is an online sports betting, fantasy sports, and online casino platform. The brand joined with Out in Tech, which is an organization that aims to unite the LGBTQ+ tech community and helps create opportunities for the community in the tech field. The company includes diversity and inclusion as one of its main core values. The GitLab “Pride Issue Board” also holds events like a “transgender day of visibility” and a “coming out day, which is designed to “connect employees at GitLab that are part of the LGBTQ+ community, or are allies, with professional and personal opportunities to meet others, speak at events, and share their lived experiences to improve and strengthen our community,” the company website reports.
Microsoft As a brand that included sexual orientation in its discrimination policies in 1989 and began offering benefits to same-sex partnerships in 1993, Microsoft has been ahead of the curve in many ways. This year, the brand released an Xbox Pride Controller and other pride apps and gear, which helped its customers show support for their LGBTQ+ friends, family, and community.
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