McDonald's said it concluded the U.S. test of its McPlant burger as planned. CNBC
McDonald's first tested the meat-free burger in eight restaurants in the U.S. in November to understand how the menu item would impact its kitchens. In mid-February,to learn more about consumer demand for the menu item.
Analyst research reported lackluster demand for the Beyond burger. BTIG analyst Peter Saleh wrote in a June note that franchisees told him that McPlant sales were disappointing, coming in at or below the low end of projections. J.P. Morgan analyst Ken Goldman wrote in his note on Thursday that some McDonald's restaurant employees told him that the burger didn't sell well enough, potentially putting a nationwide launch in jeopardy.
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