Breakingviews - Beyond Meat’s faux chicken has investors drooling
. The partnership, which follows two years of testing and pandemic-related delays, sent Beyond Meat shares up 5% in early morning trading.
The $200 million added to the company’s market capitalization looks optimistic. A bucket of KFC’s plant-based chicken will start at $7. Assume Beyond Meat earns a dollar of that in revenue and apply the company’s gross profit margin of roughly 30%. KFC would have to sell more than 650 million orders, or about two for each American, for Beyond Meat to earn a gross profit equivalent to the increase in its market value.
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