Beyond Meat fulfilled an early ambition with the launch last week of Beyond Beef, a ground-beef style plant-based meat product.
Beyond Meat's newest vegan product, Beyond Beef, can replace ground beef in dishes including meatballs.Beyond Meat founder Ethan Brown missed his brand’s first Natural Products Expo West show in 2010 because he was busy mixing up product in a rental kitchen far from Anaheim, California.The plant-based meat business has expanded dramatically in the nine years since that first show, and Beyond Meat has become a leading brand with a growing product line and plans to go public.
The launch last week of Beyond Beef is the result of years of research and development into sourcing new types of plant-based protein and turning it into a product designed to provide even the most avid meat lovers with the flavor and texture they expect from ground beef, Brown said. Beyond Beef was developed with a more neutral taste profile than the Beyond Burger, to make it work in meatballs, tacos and all the other dishes that are traditionally made with ground beef.
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