After Chipotle CEO Brian Niccol said imitation meat products are too processed for its menu, Beyond Meat CEO Ethan Brown invited him on a tour of the company's manufacturing facilities.
Beyond and Impossible have found fans outside of vegetarians and vegans because their products taste more like meat than traditional veggie options. To mimic meat's taste and texture, both companies use a mix of plant-based proteins, oils and other ingredients.
Chipotle's recent ad campaign touts its commitment to using real foods and its short list of ingredients. And unlike many burger chains who offer the Beyond Burger, Chipotle already has a vegetarian option: sofritas, which is shredded marinated soy.
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