Filipino content creators on TikTok are earning money comparable to monthly salaries in traditional jobs, thriving on a social media platform where businesses big and small can market products to a large consumer base.
Nina Ellaine Dizon-Cabrera, chief executive of Filipino beauty brand Colourette, was among the TikTok creators who participated in the forum.
“It translated to sales because people started becoming more curious and they would start to buy our products,” she said. The study revealed that even small and medium enterprises were able to improve their revenues by nearly 50 percent by promoting their brands through TikTok. TikTok chief executive Shou Chew said that the social media platform was now backing 15 million SMEs across the region and has committed to invest $12.2 million over the next few years to firm up support of the sector by boosting e-commerce.
“We continue to focus on improving our in-app experience for users, empowering local communities, businesses and creators, and looking for ways to support the safety and well-being of all our users,” Chew said.
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