Swifties and Beyhive unite!
The Big Picture Following the pre-release hype of Taylor Swift: The Eras Tour, AMC is capitalizing on the trend by preparing to screen Beyonce’s Renaissance World Tour, as reported by Variety. It seems the project leaders are targeting a release date starting December 1, 2023 — the post-Thanksgiving weekend, which traditionally sees a brief hiatus in box office activity.
However, this year does present sort of a challenge with three strong contenders already in the fray during these dates. Saltburn starring Barry Keoghan and Jacob Elordi, Napoleon featuring Joaquin Phoenix, and The Ballad of Songbirds and Snakes are all set to release approximately two weeks prior. With recent strong and long theatrical runs by Greta Gerwig’s Barbie and Christopher Nolan’s Oppenheimer, it’s safe to assume that the weekend won’t be free of challenges.
The rumors of the movie based on Renaissance World Tour, directed by Nadia Lee Cohen, first popped up back in August, as reported by Above the Line. The speculations of an association between AMC and Beyonce then became stronger when cyber-paparazzi Beyhive noticed that AMC Theaters' CEO, Adam Aron, had started following Beyonce on X .
Beyonce’s Artist-Direct Deal With AMC Echoes Taylor Swift’s Agreement The film based on Taylor Swift’s widely-attended Eras Tour had terms that were super favorable for the 33-year-old artist. Both Swift and Beyonce are said to take home more than 50% of the worldwide grosses. To build an idea of how much that could be — Swift’s Eras Tour screening is expected to bring home upwards of $100 million in its opening weekend alone.
The Renaissance World Tour was reportedly shot in Beyonce’s hometown Houston, TX — in late September for two days. The format of the film is under wraps for now but will either follow a documentary-style pattern similar to her Homecoming film or serve as a pure concert film. Stay tuned to Collider for more updates.
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